DOLE to help workers market their products online

from May 20, 2019 01:00 am to May 20, 2019 01:00 am

 The labor department is offering marketing assistance to informal sector workers through an online platform to enable them and micro-entrepreneurs to sell and promote their products in the internet.

Called DOLE Livelihood Beneficiaries Products Showcase (DLBPS), the free online market platform developed and managed by the Bureau of Workers with Special Concerns (BWSC), aims to enhance the selling and marketing capabilities of the beneficiaries of the DOLE Integrated Livelihood Program (DILP).

In order to help improve their products and services, a product review is also featured in the online platform where buyers or customers can provide feedback or rate the marketed products.

Labor Undersecretary Ana Dione, representing Secretary Silvestre Bello III; Undersecretary Ciriaco Lagunzad III; Assistant Secretary Benjo Santos Benavidez; BWSC Director Ma. Karina Perida-Trayvilla; and other officials joined stakeholders and various informal sector and livelihood groups, such as construction workers, kasambahay associations, micro-entrepreneurs, and tricycle drivers groups during the launching of the online platform.

“We recognize the unique contribution of workers in the informal sector in the country. We want to improve their status of living, strengthen their enterprises and livelihood, as well as to protect their rights as workers,” Bello said in his message read by Dione.

Benavidez said the ultimate agenda of the labor department is to transition the informal workers into the formal economy. He added this is the reason why the department has envisioned the online marketing platform to help the livelihood beneficiaries in selling their products.

“We want you to have a sustainable livelihood. This is one of the tools we have developed to help you sell your products,” Benavidez told the workers.

The online platform was unveiled as one of the highlights of the celebration of labor day for informal workers with the theme “Tungo sa Matatag at Masaganang Pagnenegosyo,” held at the Paranaque City Hall, Paranaque City on May 6.

BWSC also invited two entrepreneurs who were awarded livelihood benefits to share their success stories with their fellow workers.

BWSC is further improving the platform to contain all relevant information and data about the livelihood beneficiaries and their products. #Paul Ang